For pharmacies
The pharmacy keeps the trust.
Now it can keep
the record too.
For many patients, the pharmacy is the part of the health system they see most often, and yet it holds only a fragment of their record. Through Malm, a patient-controlled health program, alongside the loyalty card it already runs, the pharmacy presents new possibilities to its own brand and establishment.
Premium access
A program the patient
owns and controls
A loyalty program keeps patients close to the pharmacy. Premium access gives that closeness a second purpose. Provided under the pharmacy's loyaty program and brand, and alongside the card, it offers the patient one controlled place to hold their records and manage their own care. It gives the pharmacy a lasting role in care, not a one-off at the counter.
The model is clean. The pharmacy provides access to the program and what the loyalty extension offers is coordination and the continuity of a patient's record. Any clinical service sits on top, added by the patient alone. The pharmacy's margin does not change with that choice. It pays no per-patient fee and no referral fee, gives no medical advice, and holds no health data.
In practice · chronic care
A patient with a long-term condition already returns to the pharmacy every month for their prescriptions.
At the counter, the pharmacist mentions premium access, as they might any other offering. The patient decides, and from there uses the program on their own terms, keeping their records in one place and adding clinical services only if they choose to.
The pharmacy's role ends once access is provided. Its margin is fixed to that, and independent of anything the patient does afterwards.
How the partnership grows
It begins small, and opens over time
Most pharmacies begin with premium access. Once it is established, consulting and joint projects follow, as the partnership matures.
What premium access provides
Income that holds,
and patients who stay
A margin it sets
The pharmacy provides premium access at a price it sets, and keeps a fixed margin on it.
A reason to return
Access holders renew. A patient managing a long-term condition returns each month in any case, and a platform that keeps their record gives them reason to stay with the pharmacy rather than move to a mail-order service.
A clean separation
The pharmacy earns a fixed margin and nothing else. There is no per-patient fee and no referral fee, in either direction. What a patient does within the platform never changes what the pharmacy earns.
Coordination first
What the platform provides is coordination and the continuity of a record. Clinical services sit as an optional layer the patient adds themselves, kept entirely separate from it.
Beyond access
We also help run
the pharmacy itself
Once premium access is established, the same team that built it can turn to the rest of the business, from operations and technology to the numbers beneath.
Workflow optimisation
Dispensing flow, staff time and the day-to-day machinery of a busy pharmacy.
Financial governance
Margin structure, sustainability reviews, and PMO as a service for change programmes.
Technology & data
Infrastructure, integration and data protection built to European regulatory frameworks.
Access growth
The design of the offer and the systems that keep access holders renewing, so it grows on its own merits rather than pressure at the counter.
Register your interest
Tell us about
your pharmacy
A short application to open the conversation. We follow up to discuss premium access, its terms and the wholesale price. Nothing is committed at this stage.
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Who you would be working with
A European healthcare network, governed by EU law, built with practising specialists around one idea: that care can be made simpler.
Every member of CW1 comes from clinical practice, an MBB firm, or one of the Big Four, most from two of the three. A pharmacy succeeds or struggles on service, operations and finance at the same time, and the team was built to work across all of it.
Questions
Before you apply
It sits on top of it. The free loyalty card stays exactly as it is. The paid tier is premium access to the coordination and record-continuity platform, which you resell under your own brand above the card.
You buy premium access wholesale and resell it to your customers at your own price, keeping a fixed retail margin. That is the only money that moves, and it is fixed to the product sale. It never changes with what a patient does on the program, including whether they ever add clinical services. CW1 pays you no per-patient fee and no referral fee.
A patient-controlled platform. The patient owns the records, keeps their history in one place and runs their own care admin. Clinical services, such as appointments with ecosystem partners or second opinions, are an optional layer the patient adds themselves. The core is coordination and record-continuity, not the clinical layer.
No. You resell access to a software platform. Your team gives no medical advice and holds no health data. Anything clinical happens between the patient and the partners they choose, fully within the patient's control.
With the markets where a subscription rail already exists. Germany's online pharmacies come first, where auto-refill and digital prescriptions are in place, followed by Portugal's pharmacy network for the co-branded paid tier, then wider rollout.
All member and patient data is GDPR-compliant and hosted within the European Union, on CW1's side rather than the pharmacy's.
Sweden, Germany and Portugal, with more opening over time.
From CW1
Latest
Continuity for the patient, a margin for the pharmacy
Send a short application and we'll take it from there.
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