For gyms & clubs
Your members come to train.
Give them a reason
to keep going.
A gym keeps members while they see progress, and loses them when it stalls. CW1's lifestyle program is built to keep that progress moving, offered to your members as part of what they already pay for.
The program
A lifestyle program,
measured over time
What a member does in the gym is a fraction of what decides their results. How they train across a week, how they recover, how they eat and build habits around the effort, that is where progress is won or lost.
CW1's program follows the signals that matter and turns them into small, sustained changes in how people move, eat, recover and live. It is additive: it sits on top of what the organisation already does and gives every person a structure that compounds, week after week. The outcome you would look for is performance.
In practice
A committed member trains hard but plateaus, unsure why the gains have stopped.
The program looks beyond the workout, at the week, the recovery and the daily choices, and turns the picture into adjustments. The plateau breaks, and the gym is where it happened.
A member who is getting better does not shop around. Progress is the strongest retention there is.
What it gives you
A perk that pays
for itself in retention
A membership that stands apart
A program few gyms can offer, included in membership. The kind of thing a prospective member weighs when choosing where to train.
A reason to stay
Members renew while they progress and drift when they stall. A program that keeps progress moving is, quietly, a retention play.
Room for a premium tier
It can sit inside a higher membership band at a higher price, an upgrade to sell rather than a discount to defend.
Visible results
Members who feel themselves improving talk about it. The gym becomes the place their progress is associated with.
How it works
Set up once, then it compounds
CW1 runs the program. Your organisation makes it available. Nothing new to staff, build or manage on your side.
01
Onboard
We set the program up for your organisation and the people in it. No new staff and nothing to build on your side.
02
Follow
Each person follows their own structure, with the signals tracked over time and turned into adjustments that fit their life.
03
Compound
Small changes accumulate. The outcome shows up where it matters for your organisation, and the program tunes itself as it goes.
Register your interest
Tell us about
your gym or club
A short application to open the conversation. We follow up to discuss the program and how it would fit. Nothing is committed at this stage.
By submitting, you agree to be contacted by CW1 about the program. Your data is handled under our Privacy Policy.
Who you would be working with
A European wellbeing and advisory network, built with specialists who understand both how people change their habits and how an organisation holds together.
CW1's team comes from health and performance, management consulting and the intersection of the two. The program is built to deliver a real outcome for the people in it and a real one for the organisation that offers it.
Questions
Before you apply
It works on performance: a structure for training and the lifestyle around it, so a member trains, recovers and progresses better over time. It is a performance and wellbeing program, not a medical service.
CW1 runs it. The organisation makes it available to its people as part of what it already offers. There is nothing new to staff or build on your side.
The organisation engages CW1 for the program on a service agreement set during onboarding, and offers it to its people. Terms are confirmed before anything begins.
All data is GDPR-compliant and hosted within the European Union. Individuals control their own information, and the organisation does not receive personal health details about identifiable people.
Sweden, Germany and Portugal, with more opening over time.
From CW1
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Better progress, stickier members
Send a short application and we'll take it from there.
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